We all know the current economic climate presents many challenges.
It also presents some great opportunities. We believe reaching Hispanics is one of them.
While many smart marketers are taking advantage of this rapidly growing demographic to build their business, others are not. Our mission is to help marketers understand and capitalize on the huge opportunity this market represents.

Hispanics account for half of the total US population growth, and may be one of the few bright spots in the year ahead. One out of every five young adults and one of every five moms with kids in the US is Hispanic. It's an even greater percentage in key markets. Imagine the impact that this can have on your bottom line.
Hispanics are a proven growth engine for companies across all categories. For many brands, Hispanic sales growth is outpacing non-Hispanic, even during the recession. These marketers have made this consumer an integral part of their 'total market' planning process.
How do you build a relationship with this consumer? ĦEn Español por supuesto! More than three-fourths of Hispanics choose to speak Spanish at home. And that won't change because Spanish keeps them connected to their culture. Both US-born and Hispanic immigrants find Spanish-language media more culturally relevant than anything they can find in English.
Univision has developed a consulting practice that can help you with marketplace trends, competitive landscape, consumer insights, effective media thresholds and best practices in marketing to Hispanics. Let's chart your growth together.
No other media company connects to Hispanics like Univision. Our viewers see us as a trusted resource, tireless advocate, a part of the family. This powerful relationship has made Univision the #5 network in the US among Adults 18-49 and the #4 network among Adults 18-34, regardless of language. Univision delivers 20 of the top 25 programs against bilingual Hispanic Adults 18-49, and offers an unduplicated audience that can extend your total US reach at no extra cost.
For a customized session on our "Five-Step Approach to Growth" please contact:
Lisa McCarthy
EVP Client Development
tel: 212-455-5246
lmccarthy@univision.net
Source:
(1) U.S. Census Bureau Interim Projections released August 2008. Based on population growth from 2000-2009. The Nielsen Company, 2009 TV Universe Estimates.
(3) The Nielsen Company, 2009 Hispanic TV Universe Estimates, Language of the Person, 2+.
(5) The Nielsen Company, NPM, 12/31/07-12/28/08, Mon-Sat 8-11pm/Sun 7-11pm, (000), Live+SD.,AA Adults 18-34 (000), AA Adults 18-49 (000). 2008 All Networks' NHPM program ranker (regulars & specials, excludes breakouts and programs < 30 min.); based on 12/31/07-12/28/08 and includes mostly Spanish, Spanish-English Equal and mostly English speaking Hispanic Adults 18-49. Unduplicated audience is based on 10/27/08-11/02/08, Mon-Sat 8-11pm/Sun7-11pm, Adults 18-49 (000), Live+SD, 6+ minute qualifier.
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